# DealerSpark.AI

> DealerSpark.AI is a personal AI assistant and voice coach built for automotive sales professionals. Salespeople use it to get real-time help on the showroom floor, practice tough conversations through realistic voice roleplay, and sharpen their skills between deals.

DealerSpark is an invite-only B2B platform sold to automotive dealerships. Each dealership onboards its sales team, F&I managers, and sales managers, who then get access to AI coaches tailored to their role.

## What it does

- **AI Voice Coach (Maverick for Sales, Sterling for F&I):** Realistic voice roleplay over Ultravox where reps practice negotiations, objection handling, walkarounds, phone-ups, and closes. Sessions are recorded, transcribed, and analyzed by Gemini 3 Pro for a coaching recap with strengths, improvements, and action items.
- **Real-time Sales Assistant:** A chat assistant reps pull up during live deals to get word tracks, objection handlers, and response suggestions on demand.
- **Watch–Try–Perfect training methodology:** Every module walks reps through watching the right approach, attempting it themselves with the AI silent, then perfecting the exact wording.
- **Manager tools:** Sales managers get meeting prep generation, team activity feeds, leaderboards, and per-rep skill insights. F&I managers get menu presentation and compliance training.
- **Debrief Coach:** After a customer interaction, reps debrief with the AI which extracts a structured CRM lead (ADF XML) and emails it to the dealership's CRM.
- **Monthly plans & goal tracking:** Personalized monthly action plans emailed to reps, with daily activity targets and goal tracking.

## Who it's for

- New-hire automotive salespeople ramping up
- Experienced salespeople sharpening objection handling and closing
- F&I managers practicing menu presentation and compliance
- Sales managers, GSMs, GMs, and used car managers running team meetings and tracking rep progress

## Key pages

- [Home](https://dealerspark.app/): Product overview and demo request
- [Request a demo](https://dealerspark.app/): Dealerships request access (no self-signup)
- [Sign in](https://dealerspark.app/auth): Invite-only login for existing dealership users

## Knowledge base (public exports)

- [Product knowledge base](https://dealerspark.app/exports/dealerspark-product-kb-ultravox.md): Full product reference used by the voice agents
- [Sales playbook](https://dealerspark.app/exports/dealerspark-sales-playbook.md): Automotive sales methodology
- [User guide](https://dealerspark.app/exports/dealerspark-user-guide.md): How reps use the platform
- [Maverick sales KB](https://dealerspark.app/exports/maverick-sales-kb-ultravox.md): Sales coach knowledge base
- [Agent KB](https://dealerspark.app/exports/dealerspark-agent-kb.md): Agent behavior and scope reference

## Tech & integrations

- Voice: Ultravox (interactive roleplay), ElevenLabs Turbo v2.5 (narration)
- LLM: Google Gemini 3 (Pro for analysis, Flash for fast generation)
- Backend: Lovable Cloud (Postgres + edge functions + auth + storage)
- CRM integration: ADF XML lead delivery via email (works with VinSolutions, DealerSocket, Elead, etc.)

## Contact

Dealerships interested in a trial should request a demo on the [home page](https://dealerspark.app/).